We are Jason, Jaharn, Dusty and Celeste. When we went to Copenhagen for our honeymoon in 2017, we fell in love with the Danish word for butter, smør. The heart of our home is the kitchen and with family roots in Denmark, we wanted to bring the feeling of smør back home to Noosa, Australia.
Having met in the hustle and bustle of London back in 2011, we now enjoy a much slower pace of living by the coast; if we're not outdoors (usually cooking something delicious), we spend most of our time in the kitchen at home. What started as a kids bamboo dinnerware range inspired by our relaxed, minimalist coastal lifestyle in Australia, Smør has grown into an online destination focused on stocking functional cookware, outdoor gear and unique ingredients, making delicious food in the kitchen and outdoors, and feasting around the table with friends and family.
Here you will find a range of simple yet delicious homestyle recipes, a thoughtful range of kitchenware, cookware, ingredients and outdoor gear for adventure foodies, tips for cooking outdoors over a gas stove and an open flame, DIY projects and tutorials, and cute cabins to enjoy a weekend away with your friends and family - all inspired by our relaxed outdoors lifestyle, the Australian landscape and Australian ingredients. We are committed to showcasing native indigenous ingredients in our cooking and you'll already find a few recipes where we use the likes of lemon myrtle, Davidson plum and quandong.
We are proud to have a family focus, bringing people together through adventure cooking in the outdoors - and the kitchen too!
Packaging with purpose
Mother Nature, she's a beauty. We have chosen to use plastic free, environmentally friendly packaging. It's recyclable and reusable. Place our packaging in your recycling bin or reuse our cardboard boxes as a storage container, herb planter or kids art project. Repurpose our drawstring bags to hold books, toys, colouring pencils, or our products, when you're at home or outdoors.
The Plum Project
We are proud to support
The Plum Project, a charitable foundation funding bush food projects and employment opportunities in community. The charity was founded in 2018 by
Kakadu Plum Co. founder Tahlia after visiting remote communities first hand and realising the need to preserve, honour and assist in preserving traditional culture and practice in the Australian bush food industry. The purpose of the charity is to support Aboriginal communities in the development of bush food commercialisation through sustainable infrastructure and resources, harness cultural acceptance and heritage everyday among all Australians, and partner and collaborate with communities, organisations, researchers and leaders to further help develop the preservation of Indigenous culture, Australian bush foods and economic exclusion. We feel privileged to donate a percentage of our profits to The Plum Project every quarter.
Want to work with us?
We love working with likeminded brands to create recipes, outdoor food and cooking experiences, content, photography, recipe development, styling and more. We work with brands to develop creative content that our community, and their community, will love. Get in touch by emailing info@smorstore.com. We'd love to hear from you!
